Human Resource Branding

 Table of Contents

1 Introduction

2 What is Employee Branding in HR?

3 What is Employer Branding?

4 Tips of Creating an HR Branding Strategy

5 Steps to Develop an Employer Branding Strategy

6 HR Branding Ideas

7 Factors that Influence HR Branding

8 Process for HR Branding

9 Importance of HR Branding

Bibliography

1. Introduction

Human Resource branding revolves around what current, future or potential employees think regarding the organization as their employer. Just link the brand shows an image to the customer, the organization creates an image in the employee’s mind as an employer. An organization is required to building a really good HR branding in order to attract talented potential candidates. Meanwhile, organizations with poor HR branding will lose the best potential candidates. (Thekeepitsimple, 2021)

Maintaining an HR branding team is a good method for the company to showcase the packages, benefits and facilities which will be given to employees. So, that the employees or potential employees can analyze the advantages of working in the company. (Thekeepitsimple, 2021)

2. What is Employee Branding in HR?

Employee Branding in HR can be considered as an indirect method of HR Branding. This is the process of where the employees will project the culture and values of the company themselves. This process takes place from mouth-to-mouth marketing, social media, and social advocacy. (Thekeepitsimple, 2021)

3. What is Employer Branding?

Employer branding can be considered as the process to manage and influence the organizational brand image among the following: (Thekeepitsimple, 2021)

  • Employees.
  • Job Seekers.
  • Shareholders.

Generally, Employer Branding can be identified as the organizational reputation in the eyes of employees and job seekers. (Thekeepitsimple, 2021)

Employer branding is not produced or owned by the organization, since the HR branding is majorly dependent on the mindset and action of the employees. (Thekeepitsimple, 2021)

4. Tips of Creating an HR Branding Strategy

There are many factors that are needed for making a well-developed strategy for HR branding. The following are some factors that need to be taken into account when making any sort of strategy for HR branding: (Prevue, 2014)

  • Market Research.
  • Understanding current employees.
  • Development of organizational values.
  • Implement brand into the Recruitment Process.

5. Steps to Develop an Employer Branding Strategy

Before getting started, it is imperative to note a strategy for employer branding will not be suitable for a small organization or startup with a very few employees that is not looking to recruit much any time soon. (Jay, n.d.)

However, if the company has 50 or more employees, it is a good opportunity to initiate the development of the strategy for Employer Branding for the organization. The company is large (500+ employees), there should already be a strong strategy implemented, monitored and improved upon. So, if your organization does not have a strategy, it is the best time to initiate the development of a strategy. The following 12 steps will help your organization effectively develop an Employer Branding Policy: (Jay, n.d.)

  • Audit the exiting employer brand.
  • Review the talent acquisition process.
  • Initiate the development of the employer brand based on the organization’s unique Employee value Proposition.
  • Set Objectives.
  • Define and assign responsibilities.
  • Select relevant tracking metrics.

Figure 1: Employer Branding Strategy (Jay, n.d.)

  • Determination of the correct channels and formats to promote the Employer Brand.
  • Showcase Organizational Vision and Values.
  • Be transparent.
  • Foster Employee Ambassadors.
  • Monitor status of the branding.
  • Update and improve the strategy.

6. HR Branding Ideas

HR branding cannot be done overnight. It will take many years for an organization to build up their brand as a good employer. Therefore, it is imperative for the company to think of ideas and consistently work on them in order to create and maintain their brand. The following are some ideas that can be used to improve the organizational HR branding: (Thekeepitsimple, 2021)

Figure 2: HR branding Ideas (Thekeepitsimple, 2021)

  • Conveying the organizational Vision and Mission.
  • Use Employee Branding.
  • Hosting Industry Specific Events.
  • Making Work Rewarding.
  • Encourage Feedback from Employees.

7. Factors that Influence HR Branding

There are many different factors that influence HR branding in a company. The following are some of the different factors that influence HR branding: (Thekeepitsimple, 2021)

  • Employee salary.
  • Employment benefits.
  • Job security.
  • Great Work Atmosphere.
  • Work-Life Balance.
  • Opportunities for career progression.

8. Process for HR Branding

The strategy for HR branding can be executed in a simple manner by creating a brand for itself. Furthermore, this can be broken down into small steps making it easier to track the progress and the results in order to obtain an understanding of the HR branding strategy process, the following steps can be followed: (Thekeepitsimple, 2021)

Figure 3: HR Branding Strategy Process (Thekeepitsimple, 2021)

  • Defining Goals.
  • Use of Necessary KPIs.
  • Employee Value Proposition.
  • Promotion Channels.
  • Measurement of Success.

9. Importance of HR Branding

The importance of HR branding for companies is increasing, it will create a brand and financial stability. Following are factors that show the importance of having HR Branding: (Thekeepitsimple, 2021)

Figure 4: HR branding Importance (Thekeepitsimple, 2021)

  • Attraction of potential employees and retention of existing employees.
  • Reduced recruitment cost.
  • Strong internal Assets.
  • Enhancement of Employee Engagement.
  • Conveys a brand Value.
  • Conveys a Unique Culture.

Bibliography

Jay, S., n.d.. How to Build a Successful Employer Branding Strategy for Your Organization. [Online]
Available at: https://www.aihr.com/blog/employer-branding-strategy/
[Accessed 17 April 2023].

Prevue, 2014. The Importance of HR Branding. [Online]
Available at: https://www.prevuehr.com/resources/insights/importance-hr-branding/
[Accessed 17 April 2023].

Thekeepitsimple, 2021. Human Resource Branding. [Online]
Available at: https://www.thekeepitsimple.com/human-resource-branding/#:~:text=What%20Is%20Human%20Resource%20Branding,in%20terms%20of%20the%20employer.
[Accessed 23 April 2023].

Comments

  1. Pham Hai LongApril 22, 2023 at 1:22 AM

    Human resource branding is such interesting topic which refers to how a company's existing, potential, or future workers perceive it as an employer. Human resource branding indirectly affects employee branding. The process through which workers reflect the values and culture of the company is referred to as employee branding in the HR field.
    It is a covert branding strategy that has an impact on both the company and the employer. The HR department uses social media, word-of-mouth advertising, and social advocacy to build employee brands.

    ReplyDelete
  2. Barathi PillaiApril 22, 2023 at 10:06 AM

    Hi once again goo details given in the article. A strong employer brand is essential to an organization's strategy because it enables businesses to hire more qualified individuals, cut expenses associated with marketing and hiring, and increase productivity.

    ReplyDelete

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